Excellence in Service
Addressed to all people directly involved with external customer and all members of the customer-provider chain.
Learn the new global environment characteristics and the need to improve service quality in to remain in competition.
Be able to differentiate between products, services and their relationship.
Be sensitive about the necessity of focusing efforts on customer satisfaction.
Learn about some successful model firms.
Develop the ability to start their own quality programs.
Acquire the knowledge that will help to establish a service-oriented firm.
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